Lesson 45 of 84 ยท Making Arguments
โญ 30 XPEthos, Pathos, and Logos
Ethos, pathos, and logos are foundational components of persuasive communication.
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Then & Now
๐ฐ๏ธ History isn't really 'history' โ it shapes today, every day.
Ethos, pathos, and logos are foundational components of persuasive communication. Ethos refers to the credibility of the speaker or writer, which establishes trust with the audience. Pathos connects with the audience's emotions, often prompting them to feel compassion or concern. Logos involves the use of logical reasoning and factual evidence to support an argument. By effectively combining these elements, communicators can craft persuasive messages that resonate on multiple levels with their audience.
Key Facts
Ethos builds trust through credibility.
Pathos evokes emotional reactions.
Logos supports arguments with logic and evidence.
Check Your Understanding
Question 1
1 of 2What does pathos appeal to?
Why this still matters
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